I can't believe this. <-- about relationship marketing

Published: Tue, 11/09/10

Greetings from Eric Wilkes,

I hope you are having a great start

to your week! Today I have a very

important message for you about

our industry. Hang on to your britches

because we're about to go for a ride

(this stuff gets deep, real deep)!

You often hear that we are in the

'relationship' business, or 'relationship

marketing with a pay plan attached'

or some other load of BS. <-- Pardon my FRENCH!

If you buy into that crap, STOP RIGHT NOW!

I want you to understand something and I'm

going to be very CLEAR. In our industry,

'relationships' are built on TRANSACTIONS.

In other words, you don't have a real relationship

with someone until some sort of transaction has

taken place.

I have HUNDREDS of relationships (and I'm

sure you do too) and the FACT is, very few of

them actually make me money. Don't believe

that mumbo jumbo about being in the relationship

business! You'll spin yourself right out of business

faster than you can blink both eyes at the same time.

Here's my point (follow me here), when someone

does a transaction with you, several things happen:

#1 - They've shown trust in YOU and that they believe

that you can guide them in the direction they want to go.

#2 - You get a committment from them.

#3 - You both now have a vested interest in the relationship

#4 - You gain loyalty

#5 - Your valuable time has been earned

#6 - They've shown they're a serious player (you gotta

separate the winners from the whiners)

#7 - You're now working with a fully qualified individual

So next time someone tells you that you're in the 'relationship

business' you can politely inform them that it's simply not

true. If you're in business for yourself you're in the transaction

business first as transactions are what ultimately make you

money. Then and only then do you have a relationship. For the

lack of a better term it's 'customer relationship business'.

I hope this makes sense to you and I truly hope you found it

valuable and beneficial to your life and your business.

Have a great rest of the day!

To YOUR success,

Eric Wilkes

PS - If I can help you or your business in anyway feel free

to click "reply" to this email and let me know how I can

help you. Give a brief description of your current situation

and let me know what you'd like most help with.